INITIAL REVIEW
Audit & Benchmark
This provides a SWOT analysis of your current position:
It's a necessary checkup that shows what is lacking.
Assessing all channels to evaluate how effective they are.
Benchmarking by comparing to various standards.
How do you perform against competitors?
How do you perform against market leaders?
CREATIVE DESIGN MADE EASY
Logo
Define your brand identity with these tips:
Consider originality.
Consider appeal.
Consider simplicity.
Consider uniqueness.
Consider versatility.
Website
Have a compelling design that people will like:
Consider UX / UI.
Keep it minimal.
Use a hierarchy.
Easy to navigate.
Mobile responsive.
Other Material
Spread your brand design across all media:
Business cards.
Brochures.
Invoices.
Email signatures.
Signage.
WEBSITE DESIGN AND DEVELOPMENT MADE EASY
Content Management System (CMS)
Choose from a variety of options:
Drupal.
Wordpress.
Wix.
Google Sites.
Crazy Domains.
Build
Choose a template or code from scratch:
Find developers.
Finalise design and develop.
Install modules and plugins.
Setup cloud services.
Perform user testing.
Launch
Share the website with your customers:
In person.
On Google and Bing.
By email.
By social media.
In the press.
CLOUD SERVICES MADE EASY
Domain
Make choosing a domain name easy:
Choose a relevant domain.
Shorter is better.
Keyword or brand.
Avoid hyphens and numbers.
Think long term.
Email
Make choosing an email provider easy:
Consider ease of use.
Consider included apps.
Consider data storage.
Consider support offered.
Choose a provider.
Hosting
Make choosing a hosting provider easy:
consider ease of use.
consider performance.
consider data storage.
consider support offered.
choose a provider.
CONTENT CREATION MADE EASY
Types and Formats
Choose the medium that suits the customer:
Text.
Images.
Audio.
Video.
Create Content
Content can be text, images, videos, audio, and other formats:
Ensure messaging is fine tuned.
Ensure graphics are visually appealing.
Use an offer that appeals to customers.
Have a hook to entice customers.
Have a call to action that delivers.
Choose Your Platforms
Try out owned earned and paid media channels including:
Website.
Search.
Email.
Social.
Video.
SEARCH ENGINE OPTIMISATION MADE EASY
On-page SEO
Reviewing and updating your content to match customer needs:
Keyword research & keyword mapping.
Ongoing on-page optimisation.
Content analysis.
Internal linking.
New content creation.
Off-page SEO
Actions taken outside of your website to impact search rankings:
Social media activity.
Reviews.
Blogger outreach.
Online Pr.
Backlinking.
Technical SEO
Optimisations that help search engines index your site:
Website audit to identify technical errors.
Fix broken links & other technical errors.
Page speed audit & optimisation.
Structured data & Schema markup.
Ensure Sitemaps, Robots etc are implemented.
LOCAL AND REVIEWS MADE EASY
Local
Find ways to promote yourself in local channels:
Setup channels.
Publish all contact details.
Promote content.
Stay fresh.
Follow up.
Reviews
Promote your customer reviews to new customers:
Setup channels.
Invite customers to leave a review.
Respond to all reviews.
Use feedback to improve.
Increase Engagement
Get better results by engaging your audience:
Create excellent content.
Create a conversation.
Get feedback.
Test, measure, learn.
AFFILIATE AND REFERRALS MADE EASY
Affiliate
Find ways to promote the program:
Choose a reward.
Setup a tracking platform.
Target audience.
Promote program.
Follow up.
Referrals
Find ways to promote the program:
Choose a reward.
Setup a tracking platform.
Target audience.
Promote program.
Follow up.
Increase Engagement
Get better results by engaging your audience:
Create excellent content.
Create a conversation.
Get feedback.
Test, measure, learn.
PAY PER CLICK ADS MADE EASY
Audience Targeting
Segment consumers by demographics and more:
Keyword research & keyword mapping.
By location and geographies.
Cold ads are those who don’t know you.
Remarketing ads for those who already know you.
By platform, search, display, shopping, youtube.
Creative
Creatives can be text, images, videos, audio, and other formats:
Ensure messaging is fine tuned.
Ensure graphics are visually appealing.
Use an offer that appeals to customers.
Have a hook to entice customers.
Have a call to action that delivers.
Test, Measure, Learn
Optimisations that help reach your customers better:
Research current analytics.
Observe and formulate hypothesis.
Create variations.
Run tests.
Analyse results and deploy changes.
SOCIAL MEDIA MARKETING MADE EASY
Choose Your Platforms
Try out owned earned and paid media channels including:
Facebook.
Instagram.
Twitter.
Youtube.
TikTok.
Create Content
Content can be text, images, videos, audio, and other formats:
Ensure messaging is fine tuned.
Ensure graphics are visually appealing.
Use an offer that appeals to customers.
Have a hook to entice customers.
Have a call to action that delivers.
Setup Campaigns
Setup campaigns that reach your customers better:
Target audience.
Use personalisation.
Create a schedule.
Engage with audience.
Optimise the customer journey.
EMAIL MARKETING MADE EASY
Build Your List
Find ways to build a targeted list of potential customers:
Utilise past and existing customers.
Create a newsletter signup on your website.
Offer a promotion on social and other channels.
Encourage users to share your emails.
Partner or rent an email list.
Create Content
Content can be text, images, videos, audio, and other formats:
Ensure messaging is fine tuned.
Ensure graphics are visually appealing.
Use an offer that appeals to customers.
Have a hook to entice customers.
Have a call to action that delivers.
Setup Campaigns
Setup campaigns that reach your customers better:
Choose an automation platform.
Use personalisation.
Create a drip campaign based on a schedule.
Use triggers and events to send.
Optimise the customer journey.
PUBLIC RELATIONS MADE EASY
Target Journalists
Find ways to build a targeted list of potential journalists:
Search current media.
Reach out to media outlets.
Sign up to source websites.
Reach out on social media.
Ask for referrals.
Craft A Pitch
Have a compelling story to tell that people will like:
Use a personal or business story.
Have a customer case study.
Use statistics, numbers and facts.
Ensure your story is relevant and newsworthy.
Follow up with your journalist.
Spread The News
Reach a larger audience by spreading the news:
Publish on your website.
Share your story with friends and family.
Promote your story to your customers.
Promote your story on social media.
Reach out to other media outlets.
ANALYTICS MADE EASY
Review
Gather data and analytics from all sources:
Website.
Google.
Hot Jar or Clarity.
Social sources.
Email platform.
AARRR
Perform AARRR pirate metrics analysis:
Acquisition.
Activation.
Retention.
Referral.
Revenue.
Reporting
Summarize and organize data for easy consumption:
Measure month over month performance.
Find key contributors of performance.
Learn from data.
Optimise digital channels.
CONVERSION RATE OPTIMISATION MADE EASY
Test
Test headings, messages and call to action on:
Home page.
Blog.
Pricing page.
Product page.
Landing page.
Measure
Gather and analyse your data:
Traffic.
Conversions.
Calculate conversion rate.
Measure performance difference.
Ensure statistical significance.
Learn
Use validated learning to confirm the cause and effect:
Respond to customer needs.
Improve products.
Potential to implement lessons elsewhere.
Deploy what works better.
Optimise the customer journey.
RETURN ON INVESTMENT MADE EASY
Calculate Costs
Find your costs and measure them:
Use spreadsheets.
Get marketing spend.
Get other associated costs.
For a period of time.
Calculate Value
Find your sales and measure them:
Use spreadsheets.
Compile customer orders.
Find average order value.
Find lifetime value.
Calculate churn.
Calculate Return
Measure the performance of your campaigns:
Use spreadsheets.
Divide value by cost.
Calculate return on ad spend.
Calculate return on investment.
Maximise business outcomes.
