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Website And Digital Marketing Checklists

INITIAL REVIEW

Audit & Benchmark

This provides a SWOT analysis of your current position:

  • It's a necessary checkup that shows what is lacking.
  • Assessing all channels to evaluate how effective they are.
  • Benchmarking by comparing to various standards.
  • How do you perform against competitors?
  • How do you perform against market leaders?
  • CREATIVE DESIGN MADE EASY

    Logo

    Define your brand identity with these tips:

  • Consider originality.
  • Consider appeal.
  • Consider simplicity.
  • Consider uniqueness.
  • Consider versatility.
  • Website

    Have a compelling design that people will like:

  • Consider UX / UI.
  • Keep it minimal.
  • Use a hierarchy.
  • Easy to navigate.
  • Mobile responsive.
  • Other Material

    Spread your brand design across all media:

  • Business cards.
  • Brochures.
  • Invoices.
  • Email signatures.
  • Signage.
  • WEBSITE DESIGN AND DEVELOPMENT MADE EASY

    Content Management System (CMS)

    Choose from a variety of options:

  • Drupal.
  • Wordpress.
  • Wix.
  • Google Sites.
  • Crazy Domains.
  • Build

    Choose a template or code from scratch:

  • Find developers.
  • Finalise design and develop.
  • Install modules and plugins.
  • Setup cloud services.
  • Perform user testing.
  • Launch

    Share the website with your customers:

  • In person.
  • On Google and Bing.
  • By email.
  • By social media.
  • In the press.
  • CLOUD SERVICES MADE EASY

    Domain

    Make choosing a domain name easy:

  • Choose a relevant domain.
  • Shorter is better.
  • Keyword or brand.
  • Avoid hyphens and numbers.
  • Think long term.
  • Email

    Make choosing an email provider easy:

  • Consider ease of use.
  • Consider included apps.
  • Consider data storage.
  • Consider support offered.
  • Choose a provider.
  • Hosting

    Make choosing a hosting provider easy:

  • consider ease of use.
  • consider performance.
  • consider data storage.
  • consider support offered.
  • choose a provider.
  • CONTENT CREATION MADE EASY

    Types and Formats

    Choose the medium that suits the customer:

  • Text.
  • Images.
  • Audio.
  • Video.
  • Create Content

    Content can be text, images, videos, audio, and other formats:

  • Ensure messaging is fine tuned.
  • Ensure graphics are visually appealing.
  • Use an offer that appeals to customers.
  • Have a hook to entice customers.
  • Have a call to action that delivers.
  • Choose Your Platforms

    Try out owned earned and paid media channels including:

  • Website.
  • Search.
  • Email.
  • Social.
  • Video.
  • SEARCH ENGINE OPTIMISATION MADE EASY

    On-page SEO

    Reviewing and updating your content to match customer needs:

  • Keyword research & keyword mapping.
  • Ongoing on-page optimisation.
  • Content analysis.
  • Internal linking.
  • New content creation.
  • Off-page SEO

    Actions taken outside of your website to impact search rankings:

  • Social media activity.
  • Reviews.
  • Blogger outreach.
  • Online Pr.
  • Backlinking.
  • Technical SEO

    Optimisations that help search engines index your site:

  • Website audit to identify technical errors.
  • Fix broken links & other technical errors.
  • Page speed audit & optimisation.
  • Structured data & Schema markup.
  • Ensure Sitemaps, Robots etc are implemented.
  • LOCAL AND REVIEWS MADE EASY

    Local

    Find ways to promote yourself in local channels:

  • Setup channels.
  • Publish all contact details.
  • Promote content.
  • Stay fresh.
  • Follow up.
  • Reviews

    Promote your customer reviews to new customers:

  • Setup channels.
  • Invite customers to leave a review.
  • Respond to all reviews.
  • Use feedback to improve.
  • Increase Engagement

    Get better results by engaging your audience:

  • Create excellent content.
  • Create a conversation.
  • Get feedback.
  • Test, measure, learn.
  • AFFILIATE AND REFERRALS MADE EASY

    Affiliate

    Find ways to promote the program:

  • Choose a reward.
  • Setup a tracking platform.
  • Target audience.
  • Promote program.
  • Follow up.
  • Referrals

    Find ways to promote the program:

  • Choose a reward.
  • Setup a tracking platform.
  • Target audience.
  • Promote program.
  • Follow up.
  • Increase Engagement

    Get better results by engaging your audience:

  • Create excellent content.
  • Create a conversation.
  • Get feedback.
  • Test, measure, learn.
  • PAY PER CLICK ADS MADE EASY

    Audience Targeting

    Segment consumers by demographics and more:

  • Keyword research & keyword mapping.
  • By location and geographies.
  • Cold ads are those who don’t know you.
  • Remarketing ads for those who already know you.
  • By platform, search, display, shopping, youtube.
  • Creative

    Creatives can be text, images, videos, audio, and other formats:

  • Ensure messaging is fine tuned.
  • Ensure graphics are visually appealing.
  • Use an offer that appeals to customers.
  • Have a hook to entice customers.
  • Have a call to action that delivers.
  • Test, Measure, Learn

    Optimisations that help reach your customers better:

  • Research current analytics.
  • Observe and formulate hypothesis.
  • Create variations.
  • Run tests.
  • Analyse results and deploy changes.
  • SOCIAL MEDIA MARKETING MADE EASY

    Choose Your Platforms

    Try out owned earned and paid media channels including:

  • Facebook.
  • Instagram.
  • Twitter.
  • Youtube.
  • TikTok.
  • Create Content

    Content can be text, images, videos, audio, and other formats:

  • Ensure messaging is fine tuned.
  • Ensure graphics are visually appealing.
  • Use an offer that appeals to customers.
  • Have a hook to entice customers.
  • Have a call to action that delivers.
  • Setup Campaigns

    Setup campaigns that reach your customers better:

  • Target audience.
  • Use personalisation.
  • Create a schedule.
  • Engage with audience.
  • Optimise the customer journey.
  • EMAIL MARKETING MADE EASY

    Build Your List

    Find ways to build a targeted list of potential customers:

  • Utilise past and existing customers.
  • Create a newsletter signup on your website.
  • Offer a promotion on social and other channels.
  • Encourage users to share your emails.
  • Partner or rent an email list.
  • Create Content

    Content can be text, images, videos, audio, and other formats:

  • Ensure messaging is fine tuned.
  • Ensure graphics are visually appealing.
  • Use an offer that appeals to customers.
  • Have a hook to entice customers.
  • Have a call to action that delivers.
  • Setup Campaigns

    Setup campaigns that reach your customers better:

  • Choose an automation platform.
  • Use personalisation.
  • Create a drip campaign based on a schedule.
  • Use triggers and events to send.
  • Optimise the customer journey.
  • PUBLIC RELATIONS MADE EASY

    Target Journalists

    Find ways to build a targeted list of potential journalists:

  • Search current media.
  • Reach out to media outlets.
  • Sign up to source websites.
  • Reach out on social media.
  • Ask for referrals.
  • Craft A Pitch

    Have a compelling story to tell that people will like:

  • Use a personal or business story.
  • Have a customer case study.
  • Use statistics, numbers and facts.
  • Ensure your story is relevant and newsworthy.
  • Follow up with your journalist.
  • Spread The News

    Reach a larger audience by spreading the news:

  • Publish on your website.
  • Share your story with friends and family.
  • Promote your story to your customers.
  • Promote your story on social media.
  • Reach out to other media outlets.
  • ANALYTICS MADE EASY

    Review

    Gather data and analytics from all sources:

  • Website.
  • Google.
  • Hot Jar or Clarity.
  • Social sources.
  • Email platform.
  • AARRR

    Perform AARRR pirate metrics analysis:

  • Acquisition.
  • Activation.
  • Retention.
  • Referral.
  • Revenue.
  • Reporting

    Summarize and organize data for easy consumption:

  • Measure month over month performance.
  • Find key contributors of performance.
  • Learn from data.
  • Optimise digital channels.
  • CONVERSION RATE OPTIMISATION MADE EASY

    Test

    Test headings, messages and call to action on:

  • Home page.
  • Blog.
  • Pricing page.
  • Product page.
  • Landing page.
  • Measure

    Gather and analyse your data:

  • Traffic.
  • Conversions.
  • Calculate conversion rate.
  • Measure performance difference.
  • Ensure statistical significance.
  • Learn

    Use validated learning to confirm the cause and effect:

  • Respond to customer needs.
  • Improve products.
  • Potential to implement lessons elsewhere.
  • Deploy what works better.
  • Optimise the customer journey.
  • RETURN ON INVESTMENT MADE EASY

    Calculate Costs

    Find your costs and measure them:

  • Use spreadsheets.
  • Get marketing spend.
  • Get other associated costs.
  • For a period of time.
  • Calculate Value

    Find your sales and measure them:

  • Use spreadsheets.
  • Compile customer orders.
  • Find average order value.
  • Find lifetime value.
  • Calculate churn.
  • Calculate Return

    Measure the performance of your campaigns:

  • Use spreadsheets.
  • Divide value by cost.
  • Calculate return on ad spend.
  • Calculate return on investment.
  • Maximise business outcomes.
  • Yes Websites Help and Frequently Asked Questions