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Digital Marketing Tools We Love

Digital Marketing Tools We Love

As the digital world continues to expand, so too do the opportunities for marketers. With the addition of new services, existing platforms, and tools, the digital marketing space continues to evolve at breakneck speed. Here are some of the favorite tools that will keep you up to date on the latest trends in digital marketing.

Top Digital Marketing Tools And Why We Love Them

Apple – with its digital advertising not bargaining on privacy, the hardware is still first choice for small and large businesses.
Microsoft office – good for it’s central platform of office tools to manage your documents with efficiency.
Google Chrome – has a lot of extensions that work well for your digital marketing.
Mozilla Firefox – another browser option with extensions available.
LastPass – Keeps your passwords protected and managed with just one master password.
Google Workspace – including Gmail, sheets, calendar etc. – These tools provide a combination to manage your digital assets better.
Google Analytics – provides you an insight of your web pages and performance so that you can make informed marketing decisions.
Google Search Console – allows you to understand the search dynamics and how your web page performs against them.
Google Ads – allows you to advertise on google search and partner websites and is highly customizable.
Bing Webmaster Tools – gives your webmaster the control of their website in terms of web performance for search.
Microsoft Advertising – it is one of the main competitors for Google ads and can provide a similar customized advertising experience.
Google Optimize – is a feature from Google to test and analyse your digital marketing strategies on landing pages.
Hotjar – by providing an interactive and visually stunning experience, Hotjar provides a heatmap to show user behaviour.
Sendy email – works with Amazon Simple Email Service and gives you an email newsletter platform for digital marketing.
Mailchimp – is an email marketing and marketing automation platform that you can use for marketing campaigns.
Dlvr.it – posts social media content for you, one of the best automated social media marketing platforms.
Facebook - one of the best social media marketing platforms with better audience targeting.
Instagram – with visual and digital marketing, Instagram allows you to launch new products and to bring brand awareness.
LinkedIn – a professional network which increases your chances of sales to professionals with its networking and ads.
Twitter – one of the most used social media platforms that can be used to drive traffic, promote products, engage and grow your customer base.
Pinterest – similar to Instagram and can help bring brand awareness.
Bing Places – for business can increase your reach by promoting your business on search.
Google My Business – can present your company better to people who search online for similar products or services you offer.
Source Bottle – allows you to source and publish stories and quotes that can engage customers with your business in the media.
Haro – allows journalists and people to connect to relevant subjects, stories and news which helps you to connect with target audience.
Crazy domains – one of the best domain registrars for .au domain names and can help your Australian based business to perform online.
CloudFlare – secures you against DDoS attacks and helps you in content delivery.
Stripe – has a lot of payment functionality and makes it easy to process payments.
Drupal - an open source content management system that can improve efficiency of your content and digital marketing.
WordPress – a PHP based content management system that can seamlessly integrate and organize content for you.
Semrush – a good tool for keyword research and ads, it offers software as a service for your digital marketing needs.
Ahrefs – provides search engine optimization options to improve your digital marketing with a strong focus on backlinks.
Neil Patel Ubersuggest – allows you to compare your competitors on-page and off-page strategies and enables you to improve yours.
Woorank – works with a free extension for your browser to provide on page, off page and technical SEO for ranking your web pages.
Seobility – one of the best tools for on-page optimizations; crawls all pages on your domain and provides you with problems, errors and feedback.
Seoptimer – uses about a 100 data points to analyse and audit your website against SEO standards.
Pagespeed – gives you an insight of your page’s performance for mobile and desktop.
Gt Metrix - check your website’s speed and performance with this tool.
Canva – allows you to design free videos, social media posts and presentations for your digital marketing needs.
Befunky – an online photo editor for editing, creating collages and applying different effects to your photos.
Squoosh – works with your browser to compress images to optimize them for your digital marketing needs and faster download speeds.
Cloudconvert – helps you with converting different files into different file formats, great for images and .webp standards.
Freelancer – helps you work with individuals and agencies to support in your digital marketing efforts.
Upwork – another work marketplace where you can find people to assist you with your digital marketing and website development.
Fiverr – a work market place that starts with five dollars to start any work you need.
Bloglovin – provides you the latest articles from blogs you are interested in.
Trello – a task management system that can help your digital marketing efficiency.
Zoom – an online video conferencing app that can help you connect with people and teams.
Anydesk– a remote desktop facility that allows you to control another screen remotely.

Conclusion

The digital landscape continues to expand at an incredible rate, and so do the opportunities for marketers. Digital marketing agency tools like those listed above will help you stay informed in the latest trends in digital marketing, and help you execute them.

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